Amazon has launched a new service oriented towards kids to make its Kindle tablets more attractive for parents. The service called Kindle FreeTime Unlimited is designed keeping in mind kids aged between 3 to 8 years and will offer parents an easy way to provide their children with suitable content, in a controlled environment.
Kindle FreeTime Unlimited service will cost $4.99 per month for a single kid (profile) and $9.99 per month for 6 profiles, after the one month free trial period. If you are a Amazon Prime member, however, the subscription amount comes down to $2.99 per month for a single profile and $6.99 per month for 6 profiles. The service is available with Kindle Fire, Kindle Fire HD and Kindle Fire HD 8.9 tablets.
Subscribing to Kindle FreeTime Unlimited provides kids with “unlimited access to thousands of hand-picked titles”, which includes books, apps/games and videos. Once inside the password protected profile the tablet gives the user access to only pre determined content. Content can be further made available by parents if they feel it is suitable or useful for their children. Parents do not have to worry about children installing inappropriate apps or watching videos or making in-app purchases. Any connection to social media and in-app advertisements have also been removed.
In addition to the controlled availability of content parents can further control for how long kids use the tablet. Preferences can be set for books, videos and apps individually. Also, access to web browser can be disabled altogether.
The ability to create profiles means that same tablet can be used by kids of different ages, with each profile being unique to the user, with his or her own set of apps and books and videos. Once inside a profile the user can only come out to the regular, unrestricted mode by entering a password.
Kindle FreeTime Unlimited will be provided as a free over the air update in the coming weeks and users can start using the free trial period by launching the app before January 15th, 2013.