Amazon Updates Homepage and Hits Apple’s iPad Mini

PJ | October 29, 2012 | 0 Comments

Amazon updated their homepage and hit Apple’s iPad mini in an ad titled “Much More for Much Less”.

In the said homepage update, Amazon claimed that their 7-inch Kindle Fire HD is way better than the newly-launched iPad mini of Apple, saying that most of the features of the Kindle Fire HD are way better than that of the smaller version of the iPad.

Amazon pointed out: “Your Apple’s 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more, and accusing others of compromise?”

Following that quote is a comparison of the screens of the two tablets. While the iPad mini has a larger 7.9-inch screen, Amazon said that their Kindle Fire HD is superior because of the stunning HD display as compared to the “standard definition – low resolution” display of the iPad mini. Kindle also had 256 pixels per inch, edging iPad mini’s 163 pixels per inch. Amazon also hit the iPad mini’s inability to play HD movies or TV as well as the Apple’s tablet mono speaker, comparing it to Kindle Fire HD’s dual stereo speakers.

According to Amazon, “Kindle Fire HD features 30% more pixels and 33% more pixels-per-inch than iPad mini, which means clearer, sharper images. With Kindle Fire HD, you can watch HD movies and TV—you can’t on iPad mini because it’s not an HD device. And because low-quality sound can ruin your HD entertainment experience, Kindle Fire HD features better audio with dual stereo speakers and Dolby Digital Plus. Additionally, Kindle Fire HD offers fast Wi-Fi with dual band, dual antennas + MIMO. With all this, Kindle Fire HD is still $130 less than iPad mini.”

But while Amazon’s Kindle Fire HD clearly won in the comparison, analysts pointed out that Seattle-based online retailer failed to mention features of the iPad mini that are not available on Kindle Fire HD such as Apple’s 64GB model, 3G/4G LTE choices, rear-facing camera, and the huge lineup of tablet-optimized applications.