BMW Turns To Crowdsourcing With “Urban Driving Experience Challenge”
Before we dwell into the actual topic here, it is important to know what crowdsourcing in the auto industry means. As with the term open sourcing associated with the software universe, crowdsourcing can be referred to as relying on the general public or a large community of people who have expertise in a said matter, to develop a product, which in this case turns out to be an automobile. Not widely practised yet in developing production models, the only one automobile maker to have successfully adapted this method is Local Motors.
Local Motors brought out their first production vehicle called Rally Fighter, which is a racing machine as well as a street legal car. The Rally Fighter was developed with the help of Local Motor’s community of car designers, engineers, automobile enthusiasts and customers and the final product was a seriously cool looking vehicle, which the crowd loved, as the crowd had developed it. Recognizing the power of the masses, the Bavarian automobile giant has now decided to take its first step in crowdsourcing to develop a street car for cities of 2025. BMW has teamed up with crowdsourcing pioneer Local Motors to launch the “Urban Driving Experience Challenge”
“The BMW-sponsored Urban Driving Experience Challenge will launch on Tuesday, September 25th. The first phase of a two-phase competition series will give you the opportunity to identify and design the premium vehicle features and functions that will enhance the urban driving experience of the future. This is your chance to define and design next-generation mobility solutions for life in the “Mega-Cities” of the year 2025 and beyond. These cities face amplified challenges in the areas of increasing urbanization, rapid population growth, changing infrastructures and environmental pollution.”, reads the official release.
The competition will be divided into two phases, with September 25 marking the start of the first phase and ending on October 16. The second phase will begin mid-November.
Video: http://youtu.be/G6aDYxWRpPc
Via: Autoblog
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